End Of Year Website Clean Up - It's a good time to update plugins, review broken links and spruce up your site for the new year.
End Of Year Website Clean Up
Much like your car, which needs fluid changes, tire rotations, and other maintenance, so does your website.
SEO is never "done".
Yes, there are some tasks that are done once, such as migrating your site to HTTPS, and there are other tasks that sometimes pile up.
It's never wise to wait until there is a major hiccup on your website. Be proactive and earn an edge over your competitors.
Now you don't need to wait until the end of the year to do these. Depending on the size of your website, and how long you have actively engaged in content marketing, you may want to perform these 4 actions more often than once a year...
But for a variety of reasons, plugin authors may infrequently update their plugins to keep up with changes in this environment, or in some cases, may even abandon them entirely.
This can affect website functionality, appearance, your page load speed, and even technical SEO. In some cases, an outdated plugin can even render an entire website inaccessible.
Additionally, you may want to put some serious thought into whether each plugin is absolutely necessary. Typically, for each plugin you eliminate, you get a corresponding increase in load time speed.
It’s a good idea to review WordPress plugins in a regular basis.
Fix Broken Links
Your pages may get moved or deleted. Images get replaced. External links move or even disappear completely. Remember that broken links, either internal or external increase your "negative SEO score" with Google.
And no one likes a 404 error.
Thankfully, there are specialized tools you can use to catch all the broken links and start 2019 with a clean updated website that no matter what a user clicks on...boom. It Works.
Review Your Content
It goes without saying that you should be creating content regularly.
If you’re doing that, you’ll typically find that over time, some of that content will become irrelevant and other content might need expansion. So, some of this content may need to be pruned or improved.
Some content may no longer be relevant because of changes in your industry or your business. Maybe for instance, you promoted an event that has come and gone. Just remember that not all content is "evergreen". Old content can be deleted, and the URLs should then be redirected to the most relevant content that still exists. If there is nothing relevant to a particular page that’s being deleted, then you can delete it without setting up a redirect.
However, if you have a page that has any inbound links or has received any organic traffic in the past twelve months, we highly encourage you to find something on your website to redirect it to.
Test your website in all major browsers
Keep in mind that all the major browsers update on a regular basis. Chrome, Edge and Firefox.
You should not only load your home page, but you should also test pages on your site that get most of the traffic. Recently, we had a client who had a header load incorrectly in Chrome, but it looked fine before, and it looked fine in Firefox...
It looked pretty bad so we moved some stuff around for a temporary fix, Then when Chrome updated again, the issue was gone.
Point is you should take a moment and and pull up your pages in all three browsers to test layout and functionality on a regular basis.