Small Business SEO Tips 2019 - Part 1

Small Business SEO Tips 2019 – Part 1 – Voice Search

Small Business SEO Tips 2019 - With new features in Google searches, your organic footprint can increase and get you ahead of your competitors.

Small Business SEO Tips 2019 - Part 1

This is the 1st of a 5 part series on small business SEO best practices and tips in 2019, and how utilizing these can bring life to your online presence. These are generally referred to as Google Best Practices.  And it’s what O2 Real does for clients, day in and day out. 

Small Business SEO Tips 2019

In 2019 we take a look at;

  • The Rise of Voice Search
  • Website Performance
  • Website Freshness
  • On Page SEO
  • Structured Data

Small Business SEO Tips - Part 1 - The Rise of Voice Search

Small Business SEO Tips 2019 - Part 1

In July 2018, over 60% of Google searches were on a smartphone, and over 20% where voice queries so it makes sense that voice search technology presents a big opportunity for changing the way we communicate and process information. The rise of voice search and home digital assistants (most have no screens so all searches (as well as replies) are by voice. This has presented a growing market that can change the way search queries are performed.

Clearly the trend is we are speaking more and typing less.

From an SEO perspective, this means more "Long Tail" Keywords.

For instance you might type "Detroit weather" back in the desktop days..there is your keyword - Detroit Weather

Today a voice search is more like we talk to each other.. "What is the weather forecast for Detroit today?" This is known in the SEO world as a long tail keyword - "Weather Forecast for Detroit Today"

  • 45% of adults perform at least one voice search every day
  • 65% of teenagers perform a least one voice search a day
  • Voice searches performed in Google are up 35X since 2008 
  • 20% of all searches on mobile are voice searches 

Small Business SEO Tips 2019 - Voice Searches Are Increasing and Will Continue to Increase

Small Business SEO Tips 2019 - Part 1 - Google Home AssistantThere is no doubt that the changes in the search market and we’re expecting to see an even bigger shift towards voice search in 2019 as more and more digital assistants invade our homes.. When it comes to setting up an SEO strategy in 2019, the rise of voice search brings out the need to focus on more long-tail search keywords and a natural digital language that matches the user’s conversational tone.

For businesses, that means you should shift away from focusing only on 1, 2 and 3 word keywords only and introduce more Long-Tail Keywords. Your SEO efforts should begin to think in terms of conversational phrases and statements as well as keywords. Aim to create content that’s based around the kind of questions you expect your customers will be asking using voice search.

Small Business SEO Tips - Part 1 - The Rise of Voice Search

Small Business SEO Tips - Part 1 - The Rise of Voice SearchAs accuracy improves in smartphones and digital assistants, there will be more people using voice search from their mobile and home devices, seeking quick and relevant answers to searches. It becomes important to research the voice user intent because that will provide more accurate results, helping the algorithms Google uses to provide the best answers, which hopefully leads to your website (provided you are actively marketing it)..

Moreover, voice search is expected to grow even more with its integration in smart home hubs and devices. As digital assistants begin to move beyond smartphones, there is a great opportunity both for SEO and content, taking advantage of a growing market that connects your small business with a user in a unique, relevant and useful way.

Keyword "Puma Sneakers"

Long Tail "Puma Blue Suede Clyde Sneakers Size 10 and a Half"

Clearly the Long Tail search shows searcher "intent". There is no doubt that search is closer to a sale.

Small Business SEO Tips - Part 1 - The Rise of Voice Search - O2 Real

Small Business SEO Tips - Part 1 - The Rise of Voice Search

As voice search gets more popular, it’s growing more important to use conversational, long-tail keywords to boost your SEO. These tend to be longer and involve very specific keyword phrases that are used by people closer who are closer to the point of purchase. Because of this, you should use keywords that describe your product features and benefits as detailed as possible and involve proper long-tail phrases or even complete sentences.

Additionally, with the growing use of home assistants that don't feature screen, it's important to have control over the "snippet." That's the sentence or two that sits below your URL in a search result page. If you don't specify in the back end coding on your website what you want to show (or in this case be read aloud), Google simply pulls random text from your website it thinks is important. And that may not be what you want to be heard. (More on this in part 4 - on Page SEO).

Because of the growth of voice search, it’s important that business owners need to pay attention to how this may affect their SEO efforts in 2019 and beyond.

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