OCM - Optimized Content Marketing
CONTENT IS STILL KING
Everyone knows who Google is and what an internet search is as well as Social Media & why that's important. So, what exactly is Optimized Content marketing?
"Content Marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers." ~ Source Wikipedia
Optimized Content Marketing (OCM) means creating, publishing, and sharing valuable content on a regular basis through various social channels to attract and convert prospects into customers, and customers into repeat buyers of your product or service. The type of content you share should be closely related to what exactly you sell; in other words, you're educating people so that they know, like, and trust you enough to do business with you.
The ultimate goal, that content is then processed using over 22 different processes, tools, and techniques to be indexed by Google so that in a moment of need during a Google search, that your business will benefit by being in the top organic search returns specifically above the fold and potentially in the coveted #1 spot.
KEYWORDS ARE STILL KEY
Strong, SEO Optimized written copy is the critical part of any content marketing initiative. Before the 1st sentence, meta-descriptions, and headlines are written, O2 REAL℠ dives head first into the heart of Search Engine Optimization in order to identify the important & proper keywords as well as long-tail phrases that your target audience is likely to use when searching.
For instance, is a user searching for " Career Counselors in Tulsa" or are they searching for "Tulsa Career Counselors?" Each term will give you different results in the search returns for such long-tail phrases. Your website, articles, entries, press releases, other content initiatives, as well as individual pages or specific areas of content such as blog/ updates/ news pages should be filled with the keywords and long-tail phrases that your customers will use when searching.
The 1st step in the keyword process is brainstorming a list of words and terms/ phrases that someone might use to discover your business.
QUALITY CONTENT IS REQUIRED
O2 REAL℠ Knows That Content Is King & Always Will Be
It´s not just the content that reigns supreme in SEO; it´s Quality Optimized Content. Google´s own publishing guidelines on the topic say in essence that anyone hoping to rank well in searches should write for their website visitors and NOT for the search engines themselves. Why would Google say this? Because Google is putting its algorithms to work solidly behind this recommendation.
Per Google - "One of the most important steps in improving your site's ranking in Google search is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. However, some webmasters attempt to improve their pages´ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly in this manner."
Over the years we've also seen "content farms;" websites that churn out mountains of garbage content to try and game search engines and rise to the top of the organic results, only to plummet, and in most cases, simply disappear completely from the search rankings.
There are plenty of good reasons to keep content interesting, informative, entertaining, engaging, witty, useful, well-written, well-presented, as well as pertinent to the initial search engine query. There are huge reasons to follow Google Best Practices and have strong taxonomies, descriptive and compelling headlines, tags, titles, and other organizational attributes within your website.
CONTENT MARKETING NEVER STOPS
Optimized Content Marketing (OCM) Is The 1 True Constant Online
In the early days of the internet, businesses took their brochures, yellow page ads, & business cards - mashed them all together and made websites from them which in turn made their business appear worse than hammered dog poop.
Then came Social Media which allowed us to connect with friends, celebrities, and businesses. Followed by the emergence of Smartphones with enough power to deliver all the content of the internet in an instant and the World Wide Web instantly became detached from the desk.
Optimized Content Marketing (OCM), Social Media Management (SMM), & Search Engine Optimization (SEO) go hand-in-hand, and all 3 paths arrive at the same destination; working together in a synergy that NO OTHER marketing effort can do.
2 KEY BENEFITS FROM O2 REAL℠
O2 REAL℠ Has Many Benefits So Here Are 2 Key Benefits
Search Engine Results Pages (SERPs). This is where Optimized Content Marketing (OCM) shines. Google calls it Micro-Moments. It´s Optimized Content Marketing (OCM). This gives life to your online presence by using Google Best Practices for SEO and Local SEO on every web page, every blog post, every image, & every file for every keyword and every long-tail search term. The ultimate goal is to vastly increase your web presence across the search engines when businesses and consumers are looking for your products or services.
On Social Media, the 1st sentence or 2 of your engaging content (referred to as a "snippet"), as well as a mobile-optimized, business-branded image, is the "money-shot" that drives traffic from that social media platform your business has a presence on, back to your website where a user can read & digest the content and can share from your website to their preferred social media network that provides more links and exposure to a new group of consumers or even a new social media platform you may have had no presence on until that very moment.