SEO - Search Engine Optimization
Search Engine Optimization (SEO) is what increases your chances of being found when users & customers search for a product or service like yours with Google, Bing, Yahoo, and any of the other search engines. Just to be clear, there are tens of thousands of search engines, but the main 1 is Google, which is light years ahead of all others combined.
It should be noted that back in 2009, Yahoo started using the Bing search engine, and recently started using Google for some of its searches. We point this out because 3 search sites control over 95% of the search market, technically there are just 2; Google (#1) & Bing (#2). If a search is done and you don't show up then you don't exist. That's not us talking & it's not a sales pitch. It's Jimmy Wales, the co-founder of Wikipedia, "If it's not on Google, it does not exist."
Proper SEO is vital to any company's success. Unfortunately, there are many scam artists and con artists offering SEO services. O2 REAL℠ is all too happy to take the time and educate you and potential clients on how to spot such scams. As such, we are 100% transparent and believe that business owners have the right to know exactly what their SEO company is doing to their online image.
We'll state the obvious; O2 REAL℠ SEO services are White Hat SEO and are totally & completely in line with Google's Webmaster Guidelines.
WHY DOES SEO MATTER?
SEO is cost-effective - Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an e-mail marketing program, SEO provides a solid ROI. While PPC may drive more revenue (before you look at how much you actually spent on that ad) and social media may be important for your image, your Organic SEO in many ways is the foundation of your online presence. By the way, your Organic SEO does not disappear if you don't pay for Google Adwords or those Facebook Ads.
Without Organic SEO implemented into your marketing initiatives, customers will have a hard time finding you and will instead find your competitors.
In 2017 & beyond, the concept of "Mobile First" is now the default position for a rapidly growing number of internet users who spend the majority of their time on smartphones. The ComScore report puts mobile share of internet searches in the U.S. at 71% in 2017. That's right, roughly speaking, 3 out of 4 web searches for products & services are on a mobile device, most commonly a smartphone.
This should come as no surprise. A Boston Consulting Group survey reinforces this fact: "Having a mobile device is now a primal need, as 45% of respondents would rather give up their vacation plans than surrender their smartphone (1/3 would rather give up sex for a year)."
NEARLY 1 OUT OF 5 HOUSEHOLDS ONLY HAVE A SMARTPHONE
No Laptop; No Tablet; No iPad; No Desktop.
With the rise of mobile bandwidth and the explosion of mobile searches, a whole new world of effective SEO techniques have opened up for small businesses, specifically Local SEO. SEO is important & necessary not only because it is the most cost-effective way to attract new customers to your business, it's important because you carry the internet in your pockets & purses.
SEO TAKES TIME, KNOWLEDGE, EXPERIENCE, & PATIENCE TO DO RIGHT
SEO is typically divided into 2 main groups: On-Page SEO & Off-Page SEO
On-Page SEO: Everything on the page. This includes the words in the content you use to all the technical stuff like HTML, meta-data, tags, H1, H2, Meta-tags, meta-description, image titles, image descriptions, alt tags, and much more that tell the search engines about your content. SEO and Local SEO are best done during an "overhaul" of your website, as most times it's easier to start fresh. This is very important: Once your page has the proper SEO, there is NO ongoing SEO for that particular web page or piece of content.
Without adding new content there is no new SEO.
Off-Page SEO: Everything off the page. This is primarily made up of links to your website from other websites. Don't get sucked into the "Backlink Builders" because Google does not like this type of "Black-Hat" SEO tactic. Creating backlinks is not in your control, but you may be able to influence it by utilizing social media channels. Off-Page SEO also includes Google My Business, Bing Maps, and many others. All of these "signals" to the search engines are included in O2 REAL℠ SEO services.
ON-PAGE SEO & OFF-PAGE SEO SOUNDS HARD & IT IS
O2 REAL℠ creates masterful artworks through "White Hat" SEO unlike others that sell you on the "guaranteed #1 or 1st page of Google." Ask yourself, "If Google cannot guarantee #1 then how can another company guarantee #1?" Through constant hard work and dedication as well as a never ending research & learning process, O2 REAL℠ strives to place every client on the 1st page of Google, above-the-fold & hopefully in the coveted #1 spot, for not only their business name, which is a given, but for Actual Search Terms that their customers are using.