RWD - Responsive Website Design
Most important, the seismic change from staring at a monitor to carrying the World Wide Web in your pocket dictates that your website absolutely needs to be mobile-friendly or mobile-responsive. Some years ago, successful businesses had a static website. They were text heavy and very light in the graphics department due to mobile bandwidth issues back then.
Today, the successful websites are dynamic. They have movement, sometimes videos, active blogs or updates, & links to their social media profiles & pages. They have rich content. Your do-it-yourself (DIY) website on GoDaddy is merely a postcard from 5 years ago.
GOOGLE RANKING EQUALS SALES
O2 REAL knows that Google rankings are the lifeblood of a website. The higher the Google organic rankings for a website, the higher it will show up in the Google keyword and long-tail search results. If you don't have a website in today's day & age, you simply don't exist. When a user searches for a product or service offered by a business and they are high up on the Google search results, this user can typically result in a sale(s).
However, if your website is not updated, has old or non-existent SEO, or built on an online DIY website builder, your business website is usually quite far down in the Google rankings. Guess what? That user will probably never translate into a sale because to them, you don't exist.
Stop penalizing & discouraging your customers with non-mobile-friendly websites because of the device that THEY CHOOSE to use. Stop getting left behind in an exploding market.